When it comes to hotel digital marketing, utilizing SEO for travel websites, guest posts and blogger outreach can be beneficial methods for enhancing your online presence. These techniques for creating content are also highly effective in improving your search engine ranking, establishing your hotel website's credibility, and attracting potential customers who are interested in booking a stay with you.
Although guest posts and blogger outreach share some similarities, there are significant distinctions between the two. It is crucial to comprehend these differences and utilize each approach effectively to develop a successful strategy.
Guest posts and blogger outreach
Guest posting involves creating content, such as articles, blog posts, or landing pages, about your hotel. This content is then published on a website or blog in the travel sector with which you have established a relationship. The purpose of these posts is to include organic links back to your hotel to improve domain authority and brand awareness.
On the other hand, blogger outreach techniques involve an additional step of contacting influential travel magazine editors or bloggers to negotiate the mention of your hotel brand on their website or social profiles. This can be accomplished through collaborations, sponsored content, social media mentions, or other methods to increase referral traffic and raise brand awareness. However, you have less control over the content and how your brand is mentioned, and not all collaborations include organic links back to your hotel website.
The benefits of guest posting
Reach new audiences
Guest posting enables your hotel brand to reach a wider audience, including travellers who might not have heard of your hotel. With increased exposure comes increased brand awareness and online visibility. Choose your guest post websites wisely, and you can tap into a finely targeted audience who Harness backlinks
Well-written, informative guest posts with relevant links that direct back to your content are like digital gold. Ensure they are contextual – relevant to the information and useful for the audience to follow – and you’ll find these natural backlinks will increase your search engine ranking.
Generate leads
Putting your hotel brand out there for people to read about will generate interest. Whether it’s information about a specific service or promotion that your hotel is offering or simply connecting with readers on an emotional level, publishing content on another website about your brand will result in qualified leads for your hotel.
Improve domain authority
Good online content boosts your brand’s credibility with online search engines. Search engines use sophisticated algorithms that search for authoritative sources of information. Having connections with other relevant websites positions your brand as an industry expert and increases your domain authority, making it more likely that you’ll rank high in search engine result pages (SERPs).
Establish credibility
Getting an article published about your hotel on a respected website acts to boost your brand trustworthiness and credibility. When travellers read a well-written, evocative blog post about your hotel in a third-party publication, it instilled a sense of confidence in your brand and makes them more likely to want to a stay at your hotel.
Increase website traffic
Creating a regular guest post strategy across high-ranking websites will lead to a marked increase in referral traffic flowing to your domain. Each guest post will begin to rank higher in search engines and, as they are linking back to your content, your website will have more travellers clicking on your website.
SEO Campaigns for hotels
Guest posting and link building are highly effective phases of an SEO campaign that can enhance your hotel brand's reputation online and increase your website's organic ranking. If you want to take a focused and strategic approach to boosting your brand's online rankings, it is best to let the experts handle it.
At Peregryn, we have the knowledge and experience to elevate your brand’s visibility and reputation. Our expert SEO services for hotels drive organic and sustainable growth, connecting you with your target audience.
Get in touch!
Comments