A well-crafted press release can showcase the unique qualities of your hotel brand, captivating your core audience while conveying important information. But that’s not all – an effective online press release is also an excellent way to implement SEO for your hotel.
When done right, it will increase the visibility of your hotel brand by capturing a wide audience through different media channels. This enhanced visibility will bring in new customers, while cementing brand loyalty with your existing audience.
Online press releases will also help to boost that all-important search engine ranking, giving you a great chance to get on the first search page, meaning all eyes will be on your brand.
Hotel press releases help SEO
A well-written press release that is distributed to the right publications offers an array of benefits for your website’s SEO. With an increase in quality backlinks from reputable websites, your off-site SEO will soar, helping to elevate your brand.
It also puts the power in your hands to create interesting stories that will attract people to your brand. With powerful headlines, interesting stats and quotes and unique angles, you have the chance to reach new audiences, encourage interest in your hotel brand and create shareable content.
Press releases for backlinks and traffic
Press releases can be used to secure high-quality backlinks, attracting that sought-after organic traffic and boosting your hotel website’s search engine ranking.
They need to be written including strategic keywords to ensure they show up in search engine results, while links back to key information on your website will help with SEO and direct readers so they can find out what they need quickly.
You want to invest in distribution to high-quality publications, which provide more valuable backlinks, and can also promote your own news by sharing links to your press releases on your social media pages.
Optimise your press release for SEO
There are several elements that make up an SEO-optimised press release, each of which improves your SEO score and creates a good impression with your audience.
The user experience is crucial. Your hotel press release should be well-structured and readable.
A captivating headline is key. It should be no more than 70 characters long and capture the essence of the theme. Naturally flowing links should be peppered throughout the content. They should never be shoe-horned in, instead placed organically in relevant places.
If you’re not sure about potential news angles for your press release, that’s where it could be valuable to work with a content agency to help you develop ideas that will interest your target audience.
Hotel press releases build authority and trust
A high-quality press release also makes a great impression on your audience, building trust and conveying a sense of authority and expertise that keeps customers coming back for more.
Essentially, press releases are tools to help build brand credibility and control the narrative about your hotel. It’s your chance to reach out to travellers and weave a story that resonates with them on an emotional level, encouraging them to book a stay and invest their time, attention, and money in your hotel.
If you’re looking to share news, boost brand awareness and increase backlinks to your hotel website, a press release campaign is a great place to start and at Peregryn, we can help create new ideas, craft the copy and distribute your press release to high-quality publications. Get in touch!
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